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_Seed · 2025

Eikona^®

"End Generic Marketing" — variant creative AI. 12 slides, $5M raised on provocative positioning.

Stage: Seed
Raised: $5M
Sector: Marketing / AI
Year: 2025
Lead: Y Combinator

The Deck.

_01/12

7 more slides · pro

HelloVC Analysis.

_©26

Eikona raised $5M with a slide-1 product demo and a provocative villain — "End Generic Marketing." 12 slides. Below: how to ship a marketing-AI deck that picks a fight in the first 5 seconds.

Why this deck works

The cover is the demo. Variant ad creatives flying around a canvas, with a "4× ROI" call-out. There's no problem slide, no TAM slide — the result is the pitch.

What works "End Generic Marketing" picks a fight. Naming the enemy ("generic marketing") makes the product trivial to position. Every reader instantly maps the alternative — variant, personalized, performance-driven creative.

One number, prominently. "4× ROI" framed visually carries more weight than a 4-row metrics slide. The composition forces the eye to that number first.

Three things to steal

Pick an enemy. "Generic Marketing" is the villain. Naming the enemy makes positioning effortless.
Show output, not architecture. Slide 1 shows the variant ads coming off the canvas. The result is the pitch.
One number, prominently. "4× ROI" framed in glowing pink carries more weight than any chart.

More seed decks.

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