Valerie Health_$30M
_Series A · 2025
Digs®
Unlocking happier homes — collaboration software for homebuilders. 17-slide deck that closed a $19M Series A.
- Stage
- Series A
- Raised
- $19M
- Sector
- PropTech / Construction
- Year
- 2025
- Lead
- Undisclosed
The Deck.
_01/1712 more slides · pro
HelloVC Analysis.
_©26Digs closed a $19M Series A with a 17-slide deck for "unlocking happier homes." Cover demonstrates collaboration with cursor characters on a blueprint, consumer-style tagline, brand-forward design. Below: how to win a Series A in an unsexy category.
Why this deck works
17 slides. $19M Series A. Digs is a hard sell on paper — construction software, slow-moving buyer, fragmented market — and the deck wins by making the user experience the protagonist instead of the market math.
What works
The cover puts named characters (Amelia, Carl, Louise) onto a blueprint background with playful pointer-style nameplates. It looks more like a Figma marketing site than a B2B deck. That's the point: Digs is selling collaboration, and the cover demonstrates collaboration before saying the word.
The tagline — "Unlocking Happier Homes" — is unusual for construction software. Most peers go "the modern OS for homebuilders." Digs goes consumer-emotion. It's a memorability move and it works.
Three things to steal
- Demonstrate the product on the cover. Showing Amelia/Carl/Louise as cursors on a blueprint is the product. Don't describe collaboration — show it.
- Borrow consumer copy in B2B. "Unlocking Happier Homes" sounds like a Wayfair tagline. In a deck full of "homebuilder ERP" pitches, it lands harder.
- Don't apologize for being non-tech. Construction is unsexy. Digs leans into warmth and design instead of pretending to be a frontier-AI company.
